A Boston University alumna, Crystal earned a Master of Arts in Cultural and Creative Industries from King’s College London in 2016. Her master’s dissertation, “Can the museum sector accommodate the rising cost of Big Data?” included partnerships with curators, marketing directors and data governance leaders at Tate Modern & The British Museum. This capstone project focused on how both institutions leverage big data and strategic partnerships to achieve key performance indicators (KPIs) across community programming, learning and development. Crystal consulted with Global Marketing teams at L’Oréal in 2017 in New York, working on global product launches with Garnier, Maybelline, Essie and Mizani. She joined sales and marketing teams at Christie’s for blockbuster auctions from 2017 to 2019 in New York shortly thereafter. At Christies, Crystal managed clients across the entire sale cycle, owned social media content creation, wrote catalogue essays published both digitally and in-print, and wrote business-winning proposals for the sales team. Next, she worked in sales at Soane Britain, a luxury design company whose global clients include top architects, the finest hotels, and notable interior designers. From 2020 to 2023, Crystal was driving the go-to-market strategy (GTM) for a new subscription offering at Business Insider, where she grew enterprise sales revenue with top tech, media, advertising and consulting companies including Microsoft, Amazon, Twitch and McKinsey. Crystal loves mentoring & volunteering, traveling, cycling , live music, a good challenge, a great book, and Prince.